In this episode of Behind The Scenes of a 7-Figure Coaching Business, Rob Birkhead and Ben Hughes break down the exact steps they took to grow Trinity Transformation from £100k to over £1 million per year in revenue.
You’ll hear the real, raw journey—no fluff. From undercharging and burning out at £100k… to adding salespeople, raising prices, hiring coaches, and eventually building a profitable, team-led business that runs without them in the day-to-day.
If you’re a coach or business owner stuck at one of the “ones and threes” (100k, 300k, 1M) and wondering what to focus on next, this episode is a must-listen.
In this episode, Trinity Transformation co-founders Rob Birkhead and Ben Hughes pull back the curtain on how they run a 7-figure fitness coaching business with over 560 clients and a lean team of just 6 coaches. Learn how they’ve built a scalable coaching model by leveraging streamlined processes, automation, and niche-specific programs tailored for busy women over 40.
They share insights on:
Structuring a coaching team for maximum efficiency.
Automating accountability to reduce workload while keeping clients on track.
Developing a core program to provide personalized results without overloading coaches.
The importance of group coaching calls and balancing live versus pre-recorded content.
Strategies to ensure long-term client retention and exceptional results.
If you’re looking to optimise your coaching business, boost profitability, and deliver top-tier results for your clients, this episode is packed with actionable advice to get you there.
Show Notes:
Introduction
Overview of the business: 564 clients, 6 coaches, and a 7-figure revenue model.
Rob and Ben’s roles in the business: Coaching operations vs. sales and marketing.
Team Structure
How they built their coaching team from scratch after rebuilding the business.
The role of the coaching team leader in managing workloads and client success.
Core Program Design
The benefits of a structured, niche-specific program tailored for menopausal women.
Breaking down the 12-week plan and using pre-recorded content to save time.
Automation and Efficiency
Tools and systems (like Zendesk and macros) to streamline client communication and reduce repetitive tasks.
Automating check-ins and scheduling calls for enhanced client accountability.
Group Coaching and Content
Balancing live coaching calls with pre-recorded content to suit busy clients.
Leveraging group coaching calls to address common issues and create community.
Key Takeaways
Why “less is more” in client offerings to avoid overwhelm and improve retention.
How creating manuals and processes ensures consistency and empowers team members.
Actionable Tip: Share this episode with a fellow coach or business owner looking to scale their business efficiently.
In this episode of Behind the Scenes of a 7-Figure Coaching Business, Rob Birkhead and Ben Hughes share the 7 biggest mistakes they made while building their fitness coaching business, TRINITY Transformation, to over 500 clients and 7-figures in annual revenue. Learn how to avoid these common pitfalls and fast-track your own business growth.
From the importance of niching down and charging what you’re worth to the value of measuring success and managing churn, Rob and Ben provide actionable insights and real-life examples to help you optimise your fitness coaching business. Whether you’re just starting out or scaling to new heights, this episode is packed with lessons you won’t want to miss!
Key Takeaways:
Why not specialising sooner kept them stuck.
The surprising benefits of charging more.
How hiring (and hiring right) impacts your growth.
Why client churn is a silent killer and how to combat it.
The power of phone sales in building trust and closing deals.
Why measuring results is critical to scaling beyond 6 figures.
If you’re a coach or entrepreneur ready to take your business to the next level, this episode will give you the roadmap you need. Don’t forget to share with a fellow coach who could benefit from these insights!
Show Notes
Hosts: Rob Birkhead & Ben Hughes Episode: The 7 Mistakes That Slowed Our Growth
Topics Discussed:
Not Niching Down Early: How trying to serve everyone diluted their messaging and delayed growth.
Undercharging for Services: Why pricing low hurt their business and how charging more created happier clients and better results.
Hiring Challenges: Lessons learned from hiring too quickly, too slowly, and without a clear system.
High Churn Rates: How doing everything themselves led to poor client retention and burnout.
Paying Themselves Too Much: The importance of reinvesting profits for sustainable growth.
Avoiding Phone Sales: How this one strategy transformed their business.
Not Measuring Success: Why tracking key metrics is essential for scaling.
In this episode Rob Birkhead and Ben Hughes dive deep into the sales script that has generated £3.6 million in revenue for their business.
They break down the step-by-step process that makes their sales calls effective, scalable, and client-focused. From building rapport to handling objections, this episode is packed with actionable insights for coaches and business owners looking to refine their sales strategy and grow their business.
Whether you’re a seasoned entrepreneur or just starting out, you’ll find invaluable advice to help you close more sales with confidence and integrity.
What You’ll Learn in This Episode:
Why having a sales script is crucial for scaling your business.
The 13 essential steps to creating a successful sales process.
How to handle common objections like a pro.
Why “release all attachment to a yes” is a game-changer in sales calls.
Strategies to onboard clients effectively and reduce buyer’s remorse.
Tune in to discover the secrets behind a proven sales framework that works—and how you can adapt it to your own business.
Show Notes
0:00 – Introduction
Rob and Ben share why they created this podcast and what listeners can expect.
Overview of the £3.6M sales script and its impact on their business.
4:30 – Why You Need a Sales Script
The emotional and logical benefits of having a script.
How a script helps you scale and train your team effectively.
9:15 – Building the Foundation
The importance of building rapport and setting the frame for the call.
Why finding, expanding, and releasing the client’s pain points are critical.
22:50 – Showcasing Expertise and Gaining Commitment
Helping clients envision their ideal outcomes.
Asking the right questions to build trust and commitment.
32:10 – Making the Offer
How to present your price with confidence and clarity.
The importance of action-taker discounts and handling pricing objections.
42:00 – Closing the Deal
Taking payment professionally and overcoming last-minute hesitations.
Best practices for onboarding new clients and creating a smooth transition.
51:45 – Lessons Learned and Final Thoughts
Why refining your sales process is an ongoing journey.
The importance of listening to clients and evolving your script.
Share This Episode: If you found this episode helpful, please share it with another coach or business owner who could benefit from improving their sales strategy.
Next Week: Join us for more behind-the-scenes insights into scaling a 7-figure coaching business. Don’t miss it!
In this episode, Rob and Ben dive into the art of creating an irresistible offer—one that makes your ideal clients eager to sign up with you.
Learn why the right offer is the foundation of business success, the critical mistakes to avoid, and how their 3-step framework that made them £4.3 million in sales—Person, Problem, Path—can help you craft an offer that stands out in a crowded market.
Whether you’re just starting out or scaling up, this episode is packed with actionable insights to help you attract clients with ease.
Tune in and discover how to set your online fitness coaching business apart!
– Financial mistakes to avoid that led to us firing our WHOLE team, leaving our office, moving back home with our parents and not being paid for 9 months straight (and working at Dominos pizza)
– The key lessons we learned from spending £100,000+ on business mentors (not all were good!)
– Why niching matters and how we used it to jump from £6k to £30k a month in 2 months
– How we leveraged our team to go from £400k to £1,000,000 in two years, working less and doing only (mostly) just the things we enjoy
