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In this episode, Trinity Transformation co-founders Rob Birkhead and Ben Hughes pull back the curtain on how they run a 7-figure fitness coaching business with over 560 clients and a lean team of just 6 coaches. Learn how they’ve built a scalable coaching model by leveraging streamlined processes, automation, and niche-specific programs tailored for busy women over 40.
They share insights on:
- Structuring a coaching team for maximum efficiency.
- Automating accountability to reduce workload while keeping clients on track.
- Developing a core program to provide personalized results without overloading coaches.
- The importance of group coaching calls and balancing live versus pre-recorded content.
- Strategies to ensure long-term client retention and exceptional results.
If you’re looking to optimise your coaching business, boost profitability, and deliver top-tier results for your clients, this episode is packed with actionable advice to get you there.
Show Notes:
- Introduction
- Overview of the business: 564 clients, 6 coaches, and a 7-figure revenue model.
- Rob and Ben’s roles in the business: Coaching operations vs. sales and marketing.
- Team Structure
- How they built their coaching team from scratch after rebuilding the business.
- The role of the coaching team leader in managing workloads and client success.
- Core Program Design
- The benefits of a structured, niche-specific program tailored for menopausal women.
- Breaking down the 12-week plan and using pre-recorded content to save time.
- Automation and Efficiency
- Tools and systems (like Zendesk and macros) to streamline client communication and reduce repetitive tasks.
- Automating check-ins and scheduling calls for enhanced client accountability.
- Group Coaching and Content
- Balancing live coaching calls with pre-recorded content to suit busy clients.
- Leveraging group coaching calls to address common issues and create community.
- Key Takeaways
- Why “less is more” in client offerings to avoid overwhelm and improve retention.
- How creating manuals and processes ensures consistency and empowers team members.
Actionable Tip: Share this episode with a fellow coach or business owner looking to scale their business efficiently.